An Asda delivery driver has been hailed a “hero” by customers after a photograph of him delivering food in the snow has gone viral online.
Paul, an employee at the Keighley Asda store in West Yorkshire, didn’t let the treacherous weather conditions get in the way of delivering an order to a farm as he walked a quarter of a mile in the snow to get it there.
A picture of the heartwarming moment was captured by the happy customer and was later shared on Facebook by the supermarket giant.
Asda wrote: “We’re really proud of home shopping driver Paul from our Keighley store who battled through the snow and walked a quarter of a mile to ensure his delivery made it to a farm.
“One of the customer’s neighbours, Phill, posted a picture on Facebook, saying: ‘Top marks to the Asda delivery driver’.”
Since being shared, the post has racked up more than 31,000 likes, 2,700 comments and 1,900 shares.
One customer said: “Make sure he gets your highest employee award, he’s amazing.”
Another wrote: “Amazing…. and supermarket staff do not get enough praise…. #customerattheheart well done.”
“What a hero. Now that’s dedication,” said a third.
Nigel, the Keighley store’s home shopping section leader, called Paul a hero for his perseverance and said his determination will have been matched by countless other colleagues in snow-hit parts of the country.
He said: “Drivers will always try their best, but that’s going above and beyond to ensure your customer gets their order.
“To go so far down a snow-covered farm track is something else, and the picture says it all.
“You can see Paul’s got his head down and battled through the snow.
“We’re all really proud of him. All our delivery drivers deserve applause – not just in Keighley but all over – because they really were terrible conditions yesterday.”
Asda chief operating officer Anthony Hemmerdinger also posted on Instagram to thank Paul for his amazing efforts, saying: “This is one of many examples of our teams going the extra mile today.”